What is Rufus? Everything to know about Amazon's AI assistant that’s definitely not Alexa
- Posted on October 6, 2025
The specialized chatbot wants to help you buy stuff.
In late 2024, Amazon introduced Rufus, a generative AI chatbot that helps people shop. It was a curious move for Amazon since the company already has Alexa, which has become a household name at this point. However, there is a difference between the two, and Rufus …
The specialized chatbot wants to help you buy stuff. In late 2024, Amazon introduced Rufus, a generative AI chatbot that helps people shop. It was a curious move for Amazon since the company already has Alexa, which has become a household name at this point. However, there is a difference between the two, and Rufus…